Original Content: Business Upside
Life has always been about the rush hours until we got introduced to the complete slowdown that we did not know could happen. These sit-back-at-home days have given us plenty of time to think and work on our passions and hobbies and for most, they turned out to be the small business idea they never knew they had. So the products are your own and now you need buyers, social media is fine when you have a small target audience but what happens when the business grows? Several platforms appear in the list of what-to-choose-from and this article might help you decide the big question. Let us dive deep.
Before deciding on which one to choose why not dwell on the bigger question that is why not more than one? Multi-channel helps with the sale of your products on more than one platform ensuring faster growth. Getting your products out in multi e-commerce sites gives your product a bigger exposure as compared to when you promote on a single site. An e-commerce platform is an online selling platform equivalent to your ‘retail store’ in the digital era. This is your online market where you control the look and face of your brand, take orders, and share stories on your blog. Site owners can create their customer lists for email marketing, which is not always available when selling on a marketplace. When it comes to the world of e-commerce platforms, they are categorized into two types: hosted or self-hosted.
Hosted E-commerce
This model is a software subscription service model in which you pay companies to manage the technical side of the e-commerce store for your products. These are cloud-based solution stores, where the website company manages the server configuration, mainly encryption and website security. The store owner can access the store from a web browser to strategize, launch and manage their online store. Two well-known hosted e-commerce sites are Shopify and BigCommerce.
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