Source- Business Upside
Water is something that many people avoid because they find it boring. Practically speaking, Cirkul was developed to urge people to drink more water. The idea for a water bottle with a flavor cartridge was first thought up by the company's co-founders, Andy Gay and Garrett Waggoner, while they were college football players at Dartmouth.
The main goal of the Cirkul water bottle is to encourage people to drink more water while providing an alternative to flavored and sports drinks. Cirkul aims to rival the wide range of flavors seen in carbonated beverages while containing no calories. The Cirkul system helps the environment in part because the cartridges can be reused and reduce plastic waste.
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