Original Content: Business Upside
Awarding reward programs to guests is one of the most popular marketing strategies in the hotel and tourism industry. Customers, mainly frequent travelers, are also keen to avail themselves of the hotel rewards programs to get the best bang for the money. You might feel overwhelmed to navigate hotel rewards programs by considering numerous factors that might seem to lead to nowhere. But there’s a way to simplify the task by focusing on two aspects – the number of points earned for each dollar spent and the monetary value of each point. This approach makes sense as you can use the parameters as a benchmark to compare the worth of the rewards on the same terms. It becomes easy to identify the best and the worst offers in terms of value. However, it is essential to ensure that you use the points to derive the benefits.