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Flocabulary by Alex Rappaport: Adding Innovation to Education


Original Content: Business Upside

At the time of a departure party at a pub house, Alex Rappaport started informing visitors regarding his innovative concept of creating instructive hip-hop songs. The majority of visitors who heard his concept just grinned and passed on.


However, an MBA student of Columbia Business School became keen and assisted Alex to assemble a field for the Outrageous Business Plan contest organized by Columbia Business School. As a result, the Flocabulary business prototype turned a victor in the segment for social values. As a prize amount, it received $5,000 and drew the response of a variety of venture capital firms.

In this way, Blake Harrison and Alex Rappaport became co-founders of Flocabulary. It was an academic startup venture located in Brooklyn, New York. At present, its online training course is utilized in over 20,000 schools across the globe, as confirmed by Alex Rappaport via his email.

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