Source- Business Upside
Bollywood used to be the face of Indian cinema to the rest of the globe. Films such as Raj Kapoor's Awaara and Shree 420, Mithun Chakraborty's Disco Dancer, and Shah Rukh Kahn's Dilwaale Dulhaniya Le Jayenge experienced great success abroad and contributed to the international reputation of Indian cinema. Bollywood films not only gained popularity in the West but also achieved great success in other Asian nations, as demonstrated by Amir Khan's Dangal, which is the highest grossing film in China. However, in recent years, regional films from North and South India have begun to attract attention from around the world. The rise in popularity of over-the-top (OTT) platforms and streaming services has benefited Indian regional cinemas, which are now able to serve both domestic and foreign patrons.
What is ok jaat.in?
The number of Punjabi films is increasing each. The ability to easily watch Punjabi movies of all genres on streaming services like okjatt is assisting the industry in reaching a worldwide audience. Punjabi movies have been tremendous crowd-pleasers, offering moviegoers a royal treat that they can watch at home. Regional films that were formerly restricted by geography have been given new life by streaming services. The Telugu movie Pushpa: The Rise, which was dubbed into Hindi, changed the game for regional films when it was released nationwide. It brought in over Rs. 80 crore, or over a third of the Rs. 250 crore total that was collected at the box office.
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