Original Content: Business Upside
Bank of America is the best way to play rising interest rates. Its gigantic deposit base means that it can practically coin money when the Fed tightens. They take those deposits; lend them out at a higher rate. But there is another aspect to this story that does not get nearly enough attention. The Bank of America also has the best consumer banking technology around. Their mobile business has been known to take share and take names all of the US. Their digital platform, known for its efficiency, is shown to be one of the best in the country.
Bank of America Online Banking
The digital banking numbers for Bank of America every fiscal quarter is by far better than most other banks operating in the scene. The head of Bank of America online banking, Michelle Moore, mentioned that the secret behind the success of the digital segment for Bank of America is their responsibility towards their customers. Bank of America listens to customer grievances and makes changes accordingly to provide them with what they want. A younger customer would want ease, want mobile transactions, and want voice recognition.
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