Source- Business Upside
India’s grocery and quick-commerce industry has seen exponential growth in recent years. With players like Blinkit (formerly Grofers), Swiggy Instamart, Zepto, and Big Basket competing, consumer demand for faster and more convenient delivery options has skyrocketed. As these companies battle for market share, global giants like Amazon are keen to expand their influence in the Indian grocery space. The question arises: is Amazon planning to capture Blinkit, Swiggy, Zepto, or Big Basket? Let’s uncover the truth and explore Amazon’s strategy in this highly competitive market.
The Rise of Quick-Commerce in India
The quick-commerce segment, which promises grocery and essential deliveries within 10-30 minutes, has emerged as a critical growth driver in India’s e-commerce space. People’s changing lifestyles, the growing urban population, and increasing online shopping penetration have made quick commerce necessary for many. Players like Blinkit, Swiggy, and Zepto are capitalizing on this demand with their hyperlocal delivery models.
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