Original Content: Business Upside
The global market for dental services will be worth over $550 billion by 2028. The dental industry is very competitive, so dentists need to market their practices carefully to reach new patients and retain existing ones. One of the most cost-effective ways to get new patients is with SEO.
There are many SEO practices that you can use to rank higher with Google. These practices are applicable whether your dental practice has a new website or has been online for years.
A few of the best ways to optimize your dental practice website for SEO are listed below. You can always use SEO services for dentists if you don’t want to develop an SEO strategy on your own.
Start by finding the right domain name.
One of the most important aspects of SEO is choosing a good domain name. If you don’t have a domain name for your dental website yet, you will need to register one.
In the past, the best approach was to find a domain with the most important keywords. For example, a dental practice that was trying to rank for the keyword “best dentists in San Antonio” might choose the domain name bestdentistsanantonio.com.
Google has since updated its algorithm, so keyword stuffing in domain names doesn’t work as well anymore. More importantly, even if you can improve your search engine rankings by using keywords in your domain name, you might not get the traffic you were expecting.
People might see a weird-looking domain name in Google and fail to recognize its association with your dental practice. They might think that it looks too spammy and untrustworthy and not click it at all.
It is better to choose a domain around the name of your dental practice. Patients will be more likely to recognize it and click if they find your site on Google. It will also be more likely to rank well long-term because Google will continue clamping down on sites stuffed with keywords in their domains.
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